Shop notes
Straight talk for shop owners.
Getting found, getting the call and running the shop. Short, practical and written for people who'd rather be in the bay.
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Getting the callMissed-call text-back, explainedWhat it actually does, what it doesn't, and a one-week test to see if your shop needs it.Read it
Getting foundWhat Shows Up When Someone Asks AI About Your ShopA simple test to see what ChatGPT and other AI assistants say about your shop right now.Brake. Tire. Alignment.Getting foundWhat a Brake Page, a Tire Page, and an Alignment Page Each NeedConcrete examples of what to put on each service page so customers call.Getting foundGoogle Business Profile Basics Every Shop Owner Should KnowThe settings that decide whether you show up in local results.Getting the callWhy Reviews Matter More Than You Think, and What You Can Do This WeekPractical, no-cost ways to earn more reviews.Your websiteIs This Too Techy for Your Shop? What Running the Site Actually TakesNo coding, no plugins. What running it day to day looks like.Your websiteWhat Do You Actually Pay For? A Plain Breakdown of the Monthly PlanWhat's included, what costs extra, and what to ask any vendor.Your websiteI Already Have a Website Guy: When It Is Worth a Second LookA no-pressure checklist to see if your current site is still doing its job.Before the rushRunning the shopWhen to Start Talking About Winter Tires, Before the Rush HitsWhy the busiest search window starts weeks before the first snow.Running the shopHow Independent Shops Win Fleet and Commercial CustomersPractical ways to attract local fleet and commercial accounts.Your websiteBehind the Scenes: How We Build a Shop's Site From a Name and a CityHow a finished site starts from nothing more than your shop's name and town.Running the shopFleet Accounts Are Coming: What That Means If You Run More Than One LocationWhat running more than one location means for your website.Getting foundLocal Search Doesn't Care How Long You've Been Open, It Cares What's On the Page TodayWhy a newer shop can outrank an old one, and what to fix on your pages.Your websiteNo Contract, One Monthly Fee: Why We Built TLA to Work Month to MonthWhy there's no contract, and what one monthly fee covers.Running the shopOne Site, Every Location: What Multi-Shop Groups Actually Need From a WebsiteWhat a group of shops needs from one website, and what each location still needs on its own.Getting the callThe Real Cost of a Missed Call, Not a Missed SaleA missed call is an attention problem, not a people problem. Here's a plan for the ones you miss.Getting foundThe Two-Minute Test: What a Customer Sees When They Google Your Shop TonightA quick test you can run tonight to see your shop the way a new customer does.Running the shopTire Storage and Changeover: Turn a Seasonal Fix Into a Standing AppointmentHow tire storage turns one seasonal visit into two a year.Getting foundWhat Happens to Your Google Listing When You Switch PlatformsWhat moves, what stays put, and what to check when you change website platforms.Getting the callCall, Form, or Booking: Make It Easy for a Customer to Say YesSome customers call, some fill a form, some book. How to make room for all three.Running the shopGet Your Shop’s Website Ready for the Winter RushWhat to update on your site before the first cold morning.Getting foundWhat Google and AI Search Need Before They Send You a CustomerWhat Google Maps, search and AI assistants look for before they recommend a shop.Your websiteYour Service Pages Are Your Best SalespeopleWhat a strong service page does, the same way a good advisor does at the counter.
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